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Y4 - FROM WHY TO VALUE

Y4 (short for Whyfor), is a rapidly growing consulting firm specializing in Salesforce and strategic advisory services. We are scaling fast across Europe, combining deep local expertise with specialised talent across the region, adopting cutting-edge AI innovation to deliver smarter, faster, more human-centric transformations. We are 30+ senior consultants, many of whom have worked together for many years. Now, we’re building the future of consulting, one that’s AI-first, outcome-driven, and unapologetically focused on solving the right problems for our clients.

Our mission? We always do what's right for our customers, which often means saying no. Our name, Y4 (Whyfor) illustrates our emphasis to always start with the Why - helping our clients solve the right problems and guide them from Why to value.

Why Join Us?

Work With the Best – and Build What’s Next

Join a high-performing team of Salesforce experts, architects, and strategic advisors shaping how the next wave of digital transformation gets done. You’ll work with senior professionals who’ve built Salesforce practices across Europe, and now want to reinvent the game with you.

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